Design UX/UI

Sotftware: Figma, Adobe XD, Excel, Word and Visual Studio Code.

Case Study 1: NutriDelivery

Project Vision

Design a food delivery application that will allow users to access nutritional information and receive alerts about potentially harmful ingredients. This will benefit those managing their weight or with special dietary needs.

My Role in the Project

As a UX/UI Designer, I managed the entire application design process, from user research to the final design, including needs analysis, information architecture, wireframes, interactive prototypes, visual design, and documentation for implementation.

Kickoff

We conducted user-centered research based on empathy to deeply understand their desires, needs, and interests. This included stakeholder interviews and the use of qualitative and quantitative research methodologies. These efforts led us to formulate the following key research questions.
How important is knowing nutritional information for your delivery orders, and how do you usually get it?
What are the biggest challenges and frustrations in getting nutritional info for your delivery orders?
What features would be most useful in an app that calculates nutritional information for delivery food, and what do you wish current tools could do?
How would you feel about an app that automates nutritional info calculation, and what would be most important to you (accuracy, ease of use, speed, etc.)?
We found that there were no food delivery apps in the market that provided all the necessary information for the end consumer to choose foods that meet their nutritional needs. Developing an app of this kind represents a significant business opportunity.

Meet the Users

PRIMARY

Name: Diana Ramírez
Age: 16 years old
Occupation: Student

Dina is a teenager who wants to take care of her weight and health, so when she orders food delivery, she calculates all the calories and nutrients if they are not available on the app. This makes it frustrating and tedious for her to manually calculate the information on her phone. When the food arrives, it turns out to be the same portion sizes as indicated in the app.

SECONDARY

Name: Ericka Navarrete
Age: 25 years old
Occupation: Financial Analyst

Ericka wants to take care of her baby's health while also maintaining her figure to receive the nutrients she needs. When she orders through online food platforms, restaurants often don't provide nutritional information or it's inaccurate, so she has to turn to the internet for research or call the restaurant directly.

Competitive Analysis

Thecompetitive analysis revealed that there is no food delivery app providingenough nutritional information for users to make informed decisions. Thisrepresents a strong business opportunity to develop an app addressing theseneeds.

The criteria evaluated against the competition were navigation experience, interaction, design, and the content of the websites and/or applications.

Preparing the Journey

A user flow diagram was created as a starting point in the user experience process, along with the first hand-sketched wireframes.

Wireflow

We created page wireframes to consolidate the preliminary user flow, based on hand sketches and optimizations that emerged throughout. the process.

Interation

A low-fidelity prototype is created, and then an interview guide is created, which was applied to 5 users in the user research that was carried out.

Promotions

Users wanted to see food promotions as a basis for their selection.

More payment method

An option to pay in cash was added, in addition to credit cards.

Purchase summary

Users requested a shorter final summary before completing the purchase.

Style Guide